We dove deep into the world of tennis, digital transformation, and the future of fan engagement.

Key takeaways from our chat include:

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1️⃣ The importance of cross-sector experience: Andrea’s journey through diverse sectors like gaming, startups, and large companies has uniquely equipped him to bring fresh perspectives to ATP leadership.

2️⃣ The role of digital transformation and innovation in tennis: Andrea emphasizes the significance of embracing technology to improve fans' viewing experiences.

3️⃣ Navigating the balance between tradition and innovation: Gaudenzi highlights the delicate equilibrium between preserving the core rules of tennis and introducing innovation.

4️⃣ The impact of AI and Mixed Reality on the fan experience: With advancements like Apple's Vision Pro and Oculus' upcoming releases, technology holds the potential to revolutionize remote viewing experiences.

5️⃣ The future of sports broadcasting: Gaudenzi discusses the shift from traditional linear outlets to direct-to-consumer digital platforms and the increasing interest of Big Tech giants in live sports.

Exciting times ahead for tennis and the sports industry! 🚀

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