Today's important guest is Molly McAdams of Palmetto Benefit Solutions. She's a good friend of mine; she has been assisting small business owners by creating attraction and retention tools, which help improve their overall culture. I'm very excited to hear what she has to say about how business owners can continue to grow their thriving business. She's a woman of faith who is happily married, she's a high achiever, and she can speak with business owners about how they may increase their key value drivers and what their actionable KPIs look like. She can help them become an effective eligible employer by making them competitive with the rest of their industry. Molly shares that having your own small business is basically running your own little conglomerate inside of a larger corporation. It gives you the skills and the technical knowledge on how to create positive ripple effects in your own life, your employees' lives, and in your customers' lives. Sharing her knowledge of the employee benefit space and finding money on the customers' balance sheets to show them it's cost-effective to implement these attraction tools will help them grow their business to be the entity they've dreamed about.