The Brand Cult

Ep. 07 / Real Talks: Bootstrapping to start a business


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We started B.YOND with very little funds and big dreams to make it what we had envisioned it to be. For us, there was no way to borrow money from others or from institutions: we wanted full ownership, and really had no other option.

So, we started saving and saving and saving again. We changed a lot of things in our everyday lives, cut down on a lot of expenses and put our business first in every decision we took.

In this episode we tell you about our experience bootstrapping to get B.YOND off the ground and what you can do if you’re in the same situation or are looking to start a business soon.

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The Brand CultBy Marie de Peretti & Pili Zambrano (Co-founders of B.YOND Creatives)