Wedding Content Creator - The Build

Ep 07: Why Wedding Content Creators Should Stop Giving Away Freebies (and What to Do Instead)


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Too many wedding content creators think giving away free packages is the only way to get bookings. The problem? Freebies don’t pay the bills, and they don’t teach couples to value your work.


In this episode, Darina McCabe shares a simple 4-step plan you can use instead: run short, smart special offers during quiet months. These offers bring money into your bank account right away with booking fees, while also securing dates for the year ahead.


You’ll learn:


  • Why free weddings don’t lead to steady bookings

  • How to add bonuses without discounting your packages

  • The exact steps to run a special offer that fills your calendar



Download the 4 Step Promo Framework Guide here:


And if you want to chat more, you’ll always find me in my DMs on Instagram @weddingcontentcreatorcoach.


Stop working for free. Start booking couples who value your work.

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Wedding Content Creator - The BuildBy Darina McCabe