Josh Rosenberg hit a roadblock when trying to make his guitar course a success in a crowded market. He tried the traditional sales letter route but it was a flop. That's when he had a lightbulb moment and decided to chat with his target audience. What did he find out? Men over 45 were his secret weapon, craving a chance to relive their youth and jam with their buddies. By tailoring his approach and adding some enticing upsells, the sales started rolling in. Tune in to hear Josh's story and learn how you too can find your market's sweet spot and hit the high notes in your own course sales.