Gamification is a powerful tool to enhance engagement. It has revolutionised certain industries such as e-learning and social network.

However for most companies gamification is just adding badges and leaderboard. If that’s also your case that means you’re missing out to 90% of the gamification tactics.

I’m Federico from Sparkr (sparkr.co) and in this episode we look at a framework of 8 proven tactics that you can leverage.

We’ll look at how to use meaningful journey, sense of accomplishment, creative process, ownership, social influence, scarcity, unpredictability of reward, and loss avoidance.

Lastly, we examine two real-world examples of companies effectively leveraging gamification techniques to engage users and establish successful platforms.

Link to the full episode: https://www.sparkr.co/design-is-marketing/ep-08