In this episode, Gavin Guidry talks about hypercreativity -- having lots of creative passions and pursuits, why we should shift to community relevance over cultural relevance and his winding path of various creative jobs throughout the industry. 

Gavin is an Associate Creative Director at Havas/The Annex in Atlanta, where he leads a team of creatives to produce content on social platforms for brands like Sprite and Fanta. Outside of the office, he works with a variety of other brands and publications doing photography, videography, and graphic design.

Gavin started out as a content creator focused on streetwear, and worked for a boutique called Wish Atlanta before contributing at places like Hypebeast, Complex, and Nike.