age

Ep. 08: Vlogs, Content Pressure & The Democratization Lie


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Welcome to age, where four people from four different decades throw topics in a trash can and see what happens. This week: Vlog.

Reggie, Tim, Mary, and Dylan pull the topic from the can and immediately things get uncomfortable. Dylan admits she's a product of the vlog, consuming them like oxygen. Tim recoils at the word itself, harboring a resentment that runs deeper than anyone expected. Mary tries to find middle ground between art and marketing. And Reggie just wants to know if TikTok videos count.

They dig into what vlogs actually are, whether they're different from podcasts, and why the word makes everyone cringe. There's talk of GoPros and surfboard wipeouts, the democratization myth of social media, Casey Neistat and the people who started early, and whether anyone actually stumbles upon content anymore or if the algorithm is just feeding us what it wants us to see. Dylan confesses that 25% of her media diet is vlogs. Tim's percentage might be higher but he's in denial about it.

They get into the pressure to perform, the difference between a portfolio and a vlog, why COVID forced everyone online and destroyed Tim's business in the process, and whether you can even have a career anymore without making content. There's the realization that social media promised democratization but delivered manipulation. The algorithm as overlord. The exhaustion of having to do three jobs just to make one job work. And whether any of this is actually art or just another layer of bullshit we've been sold.

Tim gets heated. Dylan walks off camera. Mary tries to hold it all together. And Reggie celebrates his birthday in a clanky chain while everyone processes what it means to be forced into visibility in an over edited, monetized world.

It's messy, it's heated, and it doesn't resolve cleanly. But what if that's the point?

Follow Reggie: https://www.linkedin.com/in/reggietidwell/

Follow Tim: https://www.linkedin.com/in/timscroggs/

Follow Mary: https://www.linkedin.com/in/mary-greene/

Follow Dylan: https://www.linkedin.com/in/dylanngarciaa/

Produced by Mary Greene.

age the podcast is edited and engineered by Will Canady.

All episodes are filmed at the 40 Hearts Studio in Asheville, NC.

Chapters
  • 00:00:00 Introduction: Pulling the Topic - Vlog
  • 00:03:27 What Is a Vlog? Defining the Medium
  • 00:11:51 Dylan's Vlog Confession: A Product of the Algorithm
  • 00:16:30 The Democratization Myth: Social Media's Broken Promise
  • 00:21:04 The Pressure to Perform: Portfolios vs. Vlogs
  • 00:54:03 COVID's Impact: When Everyone Was Forced Online
  • 01:03:58 The Algorithm Problem: Control, Manipulation & Lost Connections
  • 01:09:15 Finding the Middle Ground: Art, Marketing, or Both?
  • 01:11:54 Closing Thoughts: Tim Gets Snarky & Everyone Processes

...more
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ageBy 40 Hearts