In today’s episode, we speak with Dr. Shruti Tannan about online marketing for physicians. She goes into detail about why she wrote a book on this subject, what she recommends to increase traffic and how to grow your business using various online techniques. Don’t miss out as she shares her best tips and tricks with all of us!

In this episode, you will learn:

• Why Dr. Tannan decided to write a book about online marketing for physicians.
• What she recommends medical practices do to increase online traffic.
• What types of online advertising she recommends and why.
• How to write copy for your website and blog to help rank higher in the search engines.
• Why it’s important to be authentic online so your patients relate to you.
• Why it’s super important to have positive reviews online.
• When to outsource marketing versus when to spend time on it yourself.
• How to come up with your overall marketing strategy and outline.
• Why you should update your website and content over time to stay current.
• How she started the process of writing the book and publishing it.

Shruti Tannan, MD is a board certified plastic surgeon with additional subspecialty certification in hand surgery. Dr. Tannan has a unique perspective on the business of medicine with experience both in the academic and private sectors. She began her career as faculty at a major academic medical center followed by the successful launch of her private practice: Tannan Plastic Surgery in Raleigh, NC. Years of advising colleagues in medicine, dentistry and allied health sciences inspired Dr. Tannan to share her evidence based approach to online marketing in her book, “Pillars of Practice: Online Marketing Tactics they Never Taught us in Medical School.”

Links we discussed in the show:

• Check out Dr. Tannan’s book on Amazon: Pillars of Practice.
• Find Dr. Tannan’s website at: Tannan Plastic Surgery.

Special thank you to this week’s show sponsor: The White Coat Investor’s new course Fire Your Financial Advisor!

Thank you for listening to the Hippocratic Hustle! I know that time is your most valuable resource so I really appreciate you spending some of it with me. If you enjoyed today’s show, please share it!

If you’d like to help me improve and grow the podcast, send your suggestions to: [email protected]

Lastly, don’t forget to subscribe to the podcast, so you won’t miss an episode!