In this episode, Sangeeta Nath from Zoho One sits down with Avon Collis, CRM & Automation Specialist at Relevate, to explore how Relevate leverages Zoho One to transform business operations for enterprise clients across Australia, New Zealand, India, Thailand, the UK, and the US.

Avon Collis shares his journey from long, manual workdays to building internal help desks, video-based knowledge management, and end-to-end process automation—all within a single, unified platform.

Learn how veteran-owned values, rigorous change management, and a “global-first” culture fuel Relevate’s mission to deliver scalable, continuous improvements.

Key Takeaways

• Veteran-Driven Values & Intelligence Approach

  Applying military-style intelligence gathering to CRM for deeper customer insights and trust.

• Unified Platform over Disparate Tools

  Consolidating silos—CRM, desk, knowledge base, approvals—into one seamless Zoho One ecosystem.

• Sandbox-First Change Management

  Training staff in a sandbox weeks ahead, using videos and countdowns to drive smooth cutovers.

• Global-First, Human-Centric Culture

  Designing spacious, respectful offices and cross-cultural collaboration (chai, biryani, and all).

• Continuous Improvement via Zoho Desk

  Internal ticketing drives self-help articles, cutting support queries by 50% and reinvesting time savings.

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