Sanjana Aggarwal has been a self taught Baker, who experimented with her mother’s recipes, infused them with liquor and started her own bakery - TDB, The Dessert Bar. Her love for desserts and liquor is what has inspired her to start her Home Bakery which now runs as a Cloud Kitchen. “My goal was to present each form of dessert into an alcohol infused version”.

Sanjana had always wanted to get into the food & beverage industry. Therefore, she quit her job in 2018 and the same year, started with her Bakery. She got on board a professional patisserie chef as her co-baker, Mr. Pramod Negi, whose experience, knowledge and technical expertise immensely helped in giving a good start to her venture.

Post Covid, TDB saw some adjustments and it has now become a family business wherein each member is contributing to the bakery as per their skills.

In this episode, Sanjana has talked about how she made a career shift and right-after started with her bakery; her approach and tactics for offline and online marketing; why she had to shut her cafe in a few months; the effects of Covid on her business and how to reach out and collaborate with other cafes.

“I used to wake up in the morning, check Zomato and make a list of all the new cafes that have opened up in the vicinity. I then used to contact the owner or the manager and propose a collaboration plan to them; that’s how I got to supply my products to other cafes … All you have to do is to step out of the house” - Sanaja Aggarwal, TDB The Dessert Bar

Other Topics Covered:

• How Sanjana came up with the concept of liquor based desserts
• The early days of her Bakery 
• Do we need a Liquor License for alcohol infused sweets?
• What went wrong when she had opened up her cafe
• What things to keep in mind when opening up a cafe
• How she fixed the Deliveries of her Products
• How to do B2B and B2C marketing 
• The logo design and rebranding of TDB, The Dessert Bar
• The products, pricing and menu of The Dessert Bar
• How to get more customers on social-media
• How to partner and sell your products in other cafes

Show Links:

TDB, The Dessert Bar

Instagram: https://www.instagram.com/tdb_thedessertbar/?hl=en

Facebook : https://www.facebook.com/tdb.thedessertbar/

Zomato: https://www.zomato.com/tdbthedessertbar

Mr. Pramod Negi: https://www.facebook.com/pramod.singhnegi.7

Delivery Partner:

Pidge: https://www.pidge.in/

Cafe Collaboration: 

Branch Cafe: http://zoma.to/r/18567806

Raw Materials Procurement:

Baker’s Solution : https://www.justdial.com/Delhi/Baker-Solutions-Near-Esscx-Farm-Adchini-sarvodaya-Enclave/011PXX11-XX11-140208162127-G8D6_BZDET