Judith Levey is the co-founder and COO of The Desire Company, a content and media platform that helps customers learn new skills from professionals and introduces them to the best products available. Judith shares how her previous corporate PR career at The Coca-Cola Company taught her the skills she needed to found and lead DesireCo, including the lessons she learned from a PR stunt gone horribly wrong. She identifies the “trust gap” between retailers and consumers on ecommerce platforms such as Amazon, and shares how DesireCo aims to close that gap. She reflects on how the company took a hard pivot during the pandemic to scale their online video streaming platform, and how it taught her to embrace speed over perfection when making decisions to save and scale the business.