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EP 09: Mastering Email Marketing For Gym Owners
In this episode of the Built to Last Gym podcast, Luka Hocevar and Andy McCloy delve into effective marketing strategies for gym owners, emphasizing the importance of building and maintaining an email list. They discuss various methods for capturing email addresses, including organic content, joint ventures, and internal referrals. The conversation highlights the significance of consistent email communication and crafting engaging content that resonates with the audience. Additionally, they explore the challenges of writer's block and the value of storytelling in emails. The episode concludes with insights on team development and the necessity of deconstructing business models for long-term growth.
IN THIS EPISODE YOU'LL LEARN:
=> Email marketing is crucial for gym owners, yet most still don't do it. Here's a simple structure to get you started.
=> Building an email list requires consistent effort: 3 things to do to build your gyms email list.
=> Joint ventures can significantly enhance email list growth but you must do them correctly.
=> Internal referrals are a valuable source of new clients - Andy and my 4-point referral system that WORKS when you work it.
=> Consistent email communication leads to better engagement and connection with your clients (you don't just write emails to prospects).
=> Crafting engaging content is essential for effective emails; here's how we create ideas that resonate with our audience.
=> Overcoming writer's block is a common challenge for marketers. Follow our framework to write consistently without feeling imposter syndrome.
=> Real-life events can provide rich content for emails - start stacking real world events for headlines and content for your email list.
=> Storytelling can transform client conversations into valuable content; When you don't know what to write, look to clients who will give you the marketing you need.
=> A staff-first approach is a MUST and leads to better business outcomes.
LINKS AND RESOURCES:
Built To Last Gym Mentorship: https://builttolastgym.com/
Built To Last Gym Instagram: https://www.instagram.com/builttolastgym/
Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Andy McCloy Instagram: https://www.instagram.com/andymccloy_bci/
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By Andy McCloy and Luka HocevarIn this episode of the Built to Last Gym podcast, Luka Hocevar and Andy McCloy delve into effective marketing strategies for gym owners, emphasizing the importance of building and maintaining an email list. They discuss various methods for capturing email addresses, including organic content, joint ventures, and internal referrals. The conversation highlights the significance of consistent email communication and crafting engaging content that resonates with the audience. Additionally, they explore the challenges of writer's block and the value of storytelling in emails. The episode concludes with insights on team development and the necessity of deconstructing business models for long-term growth.
IN THIS EPISODE YOU'LL LEARN:
=> Email marketing is crucial for gym owners, yet most still don't do it. Here's a simple structure to get you started.
=> Building an email list requires consistent effort: 3 things to do to build your gyms email list.
=> Joint ventures can significantly enhance email list growth but you must do them correctly.
=> Internal referrals are a valuable source of new clients - Andy and my 4-point referral system that WORKS when you work it.
=> Consistent email communication leads to better engagement and connection with your clients (you don't just write emails to prospects).
=> Crafting engaging content is essential for effective emails; here's how we create ideas that resonate with our audience.
=> Overcoming writer's block is a common challenge for marketers. Follow our framework to write consistently without feeling imposter syndrome.
=> Real-life events can provide rich content for emails - start stacking real world events for headlines and content for your email list.
=> Storytelling can transform client conversations into valuable content; When you don't know what to write, look to clients who will give you the marketing you need.
=> A staff-first approach is a MUST and leads to better business outcomes.
LINKS AND RESOURCES:
Built To Last Gym Mentorship: https://builttolastgym.com/
Built To Last Gym Instagram: https://www.instagram.com/builttolastgym/
Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Andy McCloy Instagram: https://www.instagram.com/andymccloy_bci/