Alicia and Justine dive into the intoxicating pull — and hidden costs — of startup life. From the thrill of building something from scratch to the subtle ways boundaries erode, they unpack how a sense of mission can morph into relentless grind. Was it just dedication… or were they caught up in a full-blown “CULTure”?

If you’ve ever wondered why smart, capable people give everything to a company — and what it takes to break free — this episode pulls back the curtain on the playbook nobody talks about.