I've been aware of a marketing technology for sometime and have been thinking about doing a podcast on them, but recent issues in the European Union over the General Data Protection Regulations (GDPR) and similar legislation in a dozen states in the US made it crucial to all of us now. Businesses rely on telemarketing to deliver "qualified leads" to them. But they don't actually work as claimed. This technology could make telemarketers obsolete and end the annoying calls without regulation.