This episode of Conversations w/ Conversocial is truly enlightening. Adam shares his experiences of leading the digital transformation of Starbucks - from sending out millions of coupons in the mail to building an app that drives billions of dollars of revenue each year.

Along the way, we touch on:

- How to map out and evaluate customer touch points

- How to get buy-in from the people who sign the checks

- How to identify opportunities for innovation

- The value of harnessing a cross-functional team

It was an absolute pleasure speaking with Adam and make sure you check out Brightloom to see what his current venture is all about.