Smarter Sourcing

EP 1 — Beachbody's Marc Suidan on Why Questioning Everything Leads to Better Business Outcomes

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In our first episode of the Smarter Sourcing podcast, recorded at the ICR Conference, John speaks with Marc Suidan, CFO at The Beachbody Company, a health and fitness company. They discuss Marc's career evolution to CFO, what drew him to Beachbody, and how Beachbody functions as an organization — including its centralized procurement process for its nutrition arm. They also discuss the practices that make a company agile and fast-moving, how to leverage customer data for better decision-making, and the three initiatives that are propelling Beachbody into the future.

Topics discussed:

  • The fundamentals of The Beachbody Company, how it functions, and why Marc was drawn to become its CFO.
  • How tracking customer behavior is easier through a streaming platform and how Beachbody uses data to drive better outcomes.
  • How the centralized procurement process for Beachbody's nutrition arm works.
  • Why the threat of cyber attack keeps Marc up at night.
  • The common practices that make companies more agile, fast-moving, and successful.
  • The three initiatives Beachbody has focused on for its transformation.
  • The challenges a connected fitness company faces in terms of manufacturing, inventory, and shipping versus one with just a streaming platform.
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