Layton dives into the classic marketing book Breakthrough Advertising by Eugene Schwartz. He introduces the core concepts of the book, sharing how its timeless principles have influenced his own marketing journey, starting from his early days in dropshipping. Whether you're familiar with the book or hearing about it for the first time, Layton breaks down its key insights and explains how they can be applied to create powerful, persuasive marketing campaigns in today's competitive landscape.

Hosted on Acast. See acast.com/privacy for more information.