Chef For Hire serves residents of Indiana and Ohio, including those who are homebound and children, with nutritious and delicious meals. They embarked on a new model that lets their clients choose their meals. They needed a way to communicate this to those who needed to know. Learn how they did research, used psychology, and came up with a robust campaign for this unique new offering. 

Guests: Rebecca Bormann, CEO of RB Consulting Agency, and Jeff Scheck, EVP of Chef for Hire

Want to see the video version? Check out the Behind the Campaign playlist on YouTube.

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