My guest on this episode is Dan Norris, a serial entrepreneur, 4X best-selling author and international speaker. In this episode, we go through lessons learned on his journey from HR employee, elearning/website agency, analytics dashboard startup, WPCurve a WordPress support service recently sold to GoDaddy, and Black Hops craft brewery on the Gold Coast Australia. In this episode: How Dan came up with prices for his online and offline businesses, including a live demo. Managing and not-underestimating costs. How Dan thinks about reports. Flaws when planning a startup.