Sign up to save your podcasts
Or
Share Ep 1: From Translations to Marketing, then to Podcasting: Working With Languages
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep 1: From Translations to Marketing, then to Podcasting: Working With Languages
In this first episode, I’m interviewed by my podcast producer, Lucy Lucraft. We discuss my multilingual background, growing up speaking German and Italian, and how this foundation in languages shaped my career path. I share my journey from being a translator and localising software to specialising in digital marketing and advertising on Google and social media.
We delve into how cultural nuances are crucial in international marketing, the role of AI in the industry, and my experience working with technology companies. I also explain why I started this podcast: to explore the many ways people use their language skills in their professional lives.
Key Takeaways- My professional journey began as a translator, localising software, which gave me a deep understanding of the technical side of digital products.
- After moving into marketing while continuing to work with my languages, I now specialise in paid media (Google Ads and advertising on social media) which allows me to combine my interest in data and numbers with the psychology of consumer behaviour.
- Cultural and linguistic understanding is essential for effective international marketing, as direct translations for things like SEO often fail to capture local search habits.
- AI has been an integral part of digital advertising for a long time through features like smart bidding and retargeting, long before it became a mainstream topic.
- My goal for this podcast is to showcase the diverse career paths available to people with language skills, moving beyond traditional roles like translation and teaching.
About Sonia Kampshoff
Sonia is an experienced, multilingual digital marketing consultant focusing on Google Ads and advertising on social media. She works with small and medium-sized companies, agencies and charities across ecommerce and lead generation accounts, supporting them from strategy and planning all the way through optimisation and management.
Languages are integral to her identity and career, so much so that in September 2025 she created and hosts this podcast, telling stories of people who merge their language skills with the work they do - and inspiring many more to learn languages and build a career on these valuable soft skills.
Connect with Sonia- LinkedIn: Sonia Kampshoff
- Website: MorePerfect.Digital
- Instgram: WorkingWithLanguages
- Email: [email protected]
This episode was written and recorded by me and produced by Lucy Lucraft.
If you enjoyed this episode please share it with someone who may also enjoy it, and leave a 5* rating and review!
View all episodes
By Sonia KampshoffIn this first episode, I’m interviewed by my podcast producer, Lucy Lucraft. We discuss my multilingual background, growing up speaking German and Italian, and how this foundation in languages shaped my career path. I share my journey from being a translator and localising software to specialising in digital marketing and advertising on Google and social media.
We delve into how cultural nuances are crucial in international marketing, the role of AI in the industry, and my experience working with technology companies. I also explain why I started this podcast: to explore the many ways people use their language skills in their professional lives.
Key Takeaways- My professional journey began as a translator, localising software, which gave me a deep understanding of the technical side of digital products.
- After moving into marketing while continuing to work with my languages, I now specialise in paid media (Google Ads and advertising on social media) which allows me to combine my interest in data and numbers with the psychology of consumer behaviour.
- Cultural and linguistic understanding is essential for effective international marketing, as direct translations for things like SEO often fail to capture local search habits.
- AI has been an integral part of digital advertising for a long time through features like smart bidding and retargeting, long before it became a mainstream topic.
- My goal for this podcast is to showcase the diverse career paths available to people with language skills, moving beyond traditional roles like translation and teaching.
About Sonia Kampshoff
Sonia is an experienced, multilingual digital marketing consultant focusing on Google Ads and advertising on social media. She works with small and medium-sized companies, agencies and charities across ecommerce and lead generation accounts, supporting them from strategy and planning all the way through optimisation and management.
Languages are integral to her identity and career, so much so that in September 2025 she created and hosts this podcast, telling stories of people who merge their language skills with the work they do - and inspiring many more to learn languages and build a career on these valuable soft skills.
Connect with Sonia- LinkedIn: Sonia Kampshoff
- Website: MorePerfect.Digital
- Instgram: WorkingWithLanguages
- Email: [email protected]
This episode was written and recorded by me and produced by Lucy Lucraft.
If you enjoyed this episode please share it with someone who may also enjoy it, and leave a 5* rating and review!