Heart Before Cart

Ep 1: How we increased conversions by 17% for a US moving company


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Welcome to Talia Wolf’s new podcast and video series: Heart Before Cart

Each week Talia will teach something new about conversion optimization, breakdown a case study and show you how to use these learnings to optimize your own website and page and share the tools she uses and loves.

In this week’s episode:

  • Landing page case study - In this case study, I walk you through how we helped one of the largest moving companies in the US achieve a 17% increase in conversions, by doing the opposite of what most “best practices” say. (3:00)
  • Learn to plan a meaningful A/B test - Instead of running more tests for the sake of testing, Talia walks your through a simple fill in the blanks framework that ensures you’re running tests you can learn from and increase conversions. (10:13)
  • The tools and books Talia and her team recommend if you want to get better in optimization and get results that scale. (17:00)

    → Get my NEW book (Emotional Targeting): https://taliawolf.com/book

         → Check out my FREE workshop: https://taliawolf.com/workshop


Note about this episode

This first episode was uploaded to Youtube first - Go to https://www.youtube.com/watch?v=bNMvvN19-9g&t to watch the screen share and examples Talia speaks of. 



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Heart Before CartBy Talia Wolf