In this episode of Mark It 2 Me, I sit down with Anderson Bluu to talk about the unexpected start of his creative career, how an injury during a kids’ game led him into art and design, and eventually to designing multiple sneaker exclusives with Foot Locker.

We break down the full process behind the Foot Locker x Diadora Ice Cream Collection, from pitching the idea and designing during the pandemic to creative direction, lifestyle photography, fast timelines, and the in-store release.

In this episode of Mark It 2 Me, I sit down with Anderson Bluu to talk about the unexpected start of his creative career, how an injury during a kids’ game led him into art and design, and eventually to designing multiple sneaker exclusives with Foot Locker.

We break down the full process behind the Foot Locker x Diadora Ice Cream Collection, from pitching the idea and designing during the pandemic to creative direction, lifestyle photography, fast timelines, and the in-store release.

0:00 - Intro
2:28 - Injury & Artistic Exploration
4:02 - The Rise of Art Prints
5:31 - Foot Locker Collab
7:20 - Designing the G.I. Joe Sneaker Collection
9:12 - Working with Diadora Sneakers
10:27 - Creating the Ice Cream Sneaker Collection
12:44 - Production during the Pandemic
14:20 - Marketing and Storytelling in Sneaker Design
18:07 - Is Pinterest good or bad for artists
28:36 - Creative Freedom and Challenges in Marketing Campaigns
31:17 - Creating a lifestyle sneaker photoshoot
37:50 - Washington Square Park Photos - The Good and bad
41:39 - Finalizing the photos
42:37 - The Pop-Up Shop at Foot Locker
45:33 - Ice Cream Collection Feedback
48:47 - Pitching a new design and what could have been
51:32 - Advice for Aspiring Designers and Artists
54:43 - Future Endeavors


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Guest Info

Anderson Bluu
Website: https://bluudreams.com/
Instagram - https://www.instagram.com/anderson_bluu/

Host Info
Joe Baron
Website: https://www.brandedbaron.com/

Mark It 2 Me
Website: http://markit2me.com/
instagram - https://www.instagram.com/mark_it_2_me_podcast

Affiliated Links
Every creative needs to hydrate while working.
Salty Water Electrolyte Drink - https://amzn.to/49jq4Q0

More Creative Academy's founder Michael Janda's Books
Creative Business: Sanity Systems by Michael Janda - https://amzn.to/4cZwvsA

Burn Your Portfolio: Stuff they don't teach you in design school, but should - https://amzn.to/4tMoQ8k

Buy Ian Paget's Book - Make A Living Designing Logos - https://amzn.to/42beylZ

BUY the Deli Fresh Threads Racing Tee discussed - https://delifreshthreads.com/products/deli-fresh-racing-tee