Further Insights: Data-Driven Marketing for Small Businesses

Ep. 1 - Sam Storey, Executive Director of The York Road Improvement District


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Episode Summary

In this inaugural episode of Further Insights, co-host Andrew Schuster and Alfonso Colasuonno sit down with Sam Storey, Executive Director of the York Road Improvement District, to discuss the transformative power of local leadership and collaboration in fostering community development. Sam shares insights into how the Improvement District has revitalized the York Road corridor through innovative initiatives, grassroots partnerships, and a relentless focus on sustainability and equity.

This episode dives deep into the challenges and triumphs of urban improvement, providing actionable strategies for anyone looking to enhance their community, grow their local economy, or build sustainable partnerships between businesses and residents.

What You’ll Learn in This Episode:

  1. York Road’s Journey: How the Improvement District is addressing long-standing challenges in Baltimore’s York Road corridor.
  2. Leadership in Action: Sam’s approach to engaging stakeholders, including residents, businesses, and local government.
  3. The Power of Data: Using community feedback and analytics to drive decision-making and prioritize impactful initiatives.
  4. Innovative Programs: Key successes, like enhancing public safety, beautification projects, and initiatives that support local businesses.
  5. Lessons for Change-Makers: Sam’s advice for leaders seeking to make a lasting impact in their communities.

Key Takeaways:

  • Building trust is the foundation for effective community change.
  • Public-private partnerships are essential to creating sustainable solutions.
  • Small, visible wins can lead to bigger, systemic transformations.
  • A community-driven approach ensures that initiatives address the real needs of residents and businesses.
...more
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Further Insights: Data-Driven Marketing for Small BusinessesBy Further Insights