Having scared off prospective employers with her turbulent and litigious nature, and on the brink of insolvency, Nikki Finke launches the brazen online venture Deadline Hollywood Daily in 2006—taking the towns' two storied showbiz newspapers by surprise.

Having scared off prospective employers with her turbulent and litigious nature, and on the brink of insolvency, Nikki Finke launches the brazen online venture Deadline Hollywood Daily in 2006—taking the towns' two storied showbiz newspapers by surprise.

Having scared off prospective employers with her turbulent and litigious nature, and on the brink of insolvency, Nikki Finke launches the brazen online venture Deadline Hollywood Daily in 2006—taking the towns' two storied showbiz newspapers by surprise.

Ep 1: The Hail Mary

Toldja! tells the rise-and-fall story of Nikki Finke, the most feared journalist Hollywood has ever known. A firebrand truth-teller who built a media empire that is still thriving today, Nikki  exposed the underbelly of Hollywood with surgical precision—and zero concern for fallout. 

In 2006, working solo from her apartment, Nikki launched Deadline.com—a brash, fast-breaking blog that blindsided the entertainment industry. While legacy outlets clung to print deadlines, Nikki broke news in real time, with a tabloid' reporter's instincts and a blogger's edge. For the old guard business was never again the same.

Both ruthless and magnetic, Nikki cultivated high-level sources with a mix of charm, pressure and threat. From studio chiefs to A-list actors, no one was off-limits. Long before "cancel culture" became a buzzword, Nikki weaponized her keyboard, turning Hollywood's own tactics of fear and control against the industry itself.

In this podcast, we reveal the Nikki that few ever saw. Though she racked up professional triumphs, real happiness seemed to elude her. A turbulent childhood left her with a fragile sense of self, and a dark streak—one that could feel dangerous—shadowed many of her relationships. 

Although Nikki was wired into every corner of Hollywood, no one ever saw her. Cultivating the mysterious persona of an outsider, she did not make public appearances and guarded her privacy so fiercely that her whereabouts, even her appearance, became the stuff of legend. At one point, a cash reward was offered for a photo. What followed—media mania, chilling threats and a showdown over her anonymity—drives the heart of this stranger-than-fiction drama.

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Toldja! tells the rise-and-fall story of Nikki Finke, the most feared journalist Hollywood has ever known. A firebrand truth-teller who built a media empire that is still thriving today, Nikki exposed the underbelly of Hollywood with surgical precision—and zero concern for fallout. In 2006, working solo from her apartment, Nikki launched Deadline.com—a brash, fast-breaking blog that blindsided the entertainment industry. While legacy outlets clung to print deadlines, Nikki broke news in real time, with a tabloid' reporter's instincts and a blogger's edge. For the old guard business was never again the same. Both ruthless and magnetic, Nikki cultivated high-level sources with a mix of charm, pressure and threat. From studio chiefs to A-list actors, no one was off-limits. Long before "cancel culture" became a buzzword, Nikki weaponized her keyboard, turning Hollywood's own tactics of fear and control against the industry itself. In this podcast, we reveal the Nikki that few ever saw. Though she racked up professional triumphs, real happiness seemed to elude her. A turbulent childhood left her with a fragile sense of self, and a dark streak—one that could feel dangerous—shadowed many of her relationships. Although Nikki was wired into every corner of Hollywood, no one ever saw her. Cultivating the mysterious persona of an outsider, she did not make public appearances and guarded her privacy so fiercely that her whereabouts, even her appearance, became the stuff of legend. At one point, a cash reward was offered for a photo. What followed—media mania, chilling threats and a showdown over her anonymity—drives the heart of this stranger-than-fiction drama.

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Ep 1: The Hail Mary

Ep 1: The Hail Mary