Welcome to Paid to Know, the first official episode where Ricka Raga introduces the world of the show — what it is, who it is for, and what listeners can expect moving forward.

In this episode, Ricka lays out the heart of Paid to Know: honest conversations about creative work, client work, pricing, business, visibility, systems, strategy, and the lessons you only learn when people start paying you for what you know.

She also introduces the different types of episodes and programs that will live inside the podcast — from solo episodes and personal stories, to business breakdowns, client lessons, creative reflections, and future conversations with recovering designers, creatives, service providers, founders, and business owners.

This is the starting point of the show: a place for people who are done shrinking their knowledge, done being seen only for execution, and ready to understand the real business behind being paid for their thinking.