This is Tattoos Not Brands, a podcast that explores marketing outside the lines, and how we can give meaning to our products and services - without conforming ourselves to a rigid set of rules or copying the status quo.

Every episode, your hosts Clint White and Nova Lorraine talk to a marketing expert to understand the choice of a tattoo or the imposition of a brand and their perspective on that.

In this week’s episode, Clint and Nova discuss Clint’s book, Tattoos Not Brands: An Entrepreneur's Guide to Smart Marketing and Business Building, and how he has created this podcast to expand upon the ideas in his book. They explore what being a tattoo versus a brand means, and why that’s important to marketing and positioning your goods and service to your clients and their needs.

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