What is the nature of an embedded product— and how do you leverage it to sell your service?

Ron Shevlin, Chief Research Officer at Cornerstone Advisors, sits down with Alex to discuss how to strategically think about utilizing Banking as a Service (BaaS) to gain a competitive advantage in the marketplace.  

They discuss why it’s important for a BaaS to understand who your customer base actually is, how the demand side of FinTech is a complex but dynamic market ripe with opportunity, and how embedded finance offers unbeatable convenience for customers.

Follow Ron on LinkedIn: https://www.linkedin.com/in/ronshevlin/

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