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Award-winning marketing professor Tim Calkins of Northwestern's Kellogg School of Management discusses why well-structured, well-delivered presentations can make or break business careers, why he chose to focus his new book on business presenting, and how washing a chicken helped him learn the art and science of building a compelling story. Interviewed by Abe Lubetkin.
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Award-winning marketing professor Tim Calkins of Northwestern's Kellogg School of Management discusses why well-structured, well-delivered presentations can make or break business careers, why he chose to focus his new book on business presenting, and how washing a chicken helped him learn the art and science of building a compelling story. Interviewed by Abe Lubetkin.