We ALWAYS walk a fine line between "scammy" and "successful" 

Is your message hitting the mark? Or is it thrown in the trash because it "feels" scammy? Or worse yet... reported to FB police!

In this episode, Candice and Faith tackle the fine line between crafting a successful, well thought out Facebook ad and a scammy ripoff one

Not every ad will be successful... 

The wording at the beginning of your ad is crucial... even more so than the image itself sometimes. It's the tidbit of info that will make them click the link or scroll on past. So making sure you know your target audience is especially key.     

Does the apple fall far from the tree?    

During this episode we discuss a FB ad that Candice really *resonated* with. But does this one ad represent the creator completely? We'll discuss our thoughts and go deep into the why as well. We might even ruffle a few feathers as well. Who knows... ;)

Episode Outline:

[1:21] It "smelled" bad.  

[4:09] Google's big problem

[7:01] Voodoo good... or voodoo bad?  

[11:10] Were we the target audience? 

[13:35] Throwing yourself under the bus? 

[17:39] I can see you 

 

Resources Mentioned

Sarah Prout

Connect With Candice and Faith

Candice Parsons:

• FB Page: https://www.facebook.com/realcandiceparsons/   
• Site: https://www.candicewriter.com/ 
• FB Group: The Girls Club

Faith Sage:

• FB Page:  https://www.facebook.com/faith.sage
• Site: www.faithsage.net
• FB Group: The Girls Club