What if you had the power to shape not just your brand's narrative, but also your personal relationships using nothing but the power of storytelling? Imagine having a clear and powerful methodology that helps you break down your brand's narrative, or your own life story, into five distinct steps - the origin, empathy, purpose, product, and vision stories. Buckle up as we navigate these waters with Amanda Baker, a seasoned story strategist, creative entrepreneur, and the brilliant mind behind the 5 Stories Methodology.

In this insightful discussion, we delve deeper into Amanda's unique method that has revolutionised how we view brand narratives. She shares fascinating insights on how to define and understand your target audience, the power of authenticity in business and purpose statements, and the need for honesty even when it leads to tough client conversations. More excitingly, Amanda also shows us how this methodology is not only limited to businesses but opens a world of possibilities for personal relationships as well as artistic endeavours.

(0:00:00) - Introduction to 5 Stories Methodology

(0:07:10) - The Importance of Telling Your Story

(0:12:25) - Discovering Origin, Empathy, and Purpose

(0:23:09) - Understanding Target Audience and Business Purpose

(0:31:44) - Authenticity and Purpose in Business

(0:40:51) - Applying Methodology to Relationships and Art

(0:53:19) - Embracing Vulnerability in Sharing Our Stories

(1:03:04) - Pregnancy and Fear for TED Talk

(1:14:36) - Entrepreneurship Challenges and Maternity Leave

(1:31:03) - The Importance of Having Supportive People

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Links:

Amanda Baker

5 Stories

Amanda’s TED Talk

Podcast:

Instagram

References:

Book - Honey, Baby, Mine

Series - Gossip Girl

Brand - Hertility

Email us your stories and insights: [email protected]

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