In this episode, Bethany chats with Britney Branch, founder of The Boss Up Agency, about building a business from scratch, learning from fast growth, and aligning work with personal values. Britney shares how she pivoted from influencer marketing into full-service social media management during the early months of the pandemic. She talks about setting boundaries as a recovering people pleaser, and why maintaining a business takes more intention than starting one.

She also shares personal systems that support her mental health, including structured digital boundaries and routines that protect her energy.

 CONNECT WITH BRITNEY BRANCH:

Instagram: @ itsbritneynicole_

The Boss Up Agency website

TIMESTAMPS:

01:19 Starting the agency during the pandemic

05:35 First clients and first pivots

09:30 Saying no to misaligned clients

13:40 Hiring, scaling, and hard lessons

19:20 Digital boundaries and mental health

25:20 This or That round

ABOUT THE HOST, BETHANY FIOCCHI ROOT AND OCEANVIEW MARKETING:

Oceanview Marketing is a boutique consultancy that helps funded SaaS, tech and service-based startups unlock millions in new revenue through strategic digital marketing, fast execution and experience-backed testing.

Led by Bethany Fiocchi Root, the firm specializes in validating product-market fit and building scalable systems for long-term growth. Learn more at oceanview-marketing.com.

🩵 STAY CONNECTED:

Follow Oceanview Marketing on Instagram

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This episode was produced by ⁠⁠AOLI.fm⁠⁠.