Charlie Bowes-Lyon of Wild Deo joins Matt and Louis to discuss Wild's brand's journey - from bootstrapped start-up to securing £2million of seed funding - all while negotiating the pandemic as well as all the hurdles every new business faces.

Learn about the challenges he and his co-founder took on, as they embarked on their mission to bring sustainable deodorant to the masses!

We talk about how they came up with the idea for the business, the challenge of educating consumers and creating a market, how they went from a Kickstarter campaign to seed funding, their approach to successful marketing and more.