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More often that not, the relationship between sales and marketing is...rocky. However, they need to rely on each other for success. If you're a new marketer at an org, it's important to put yourself out there and chat with folks on the sales team. Likewise, if you've been somewhere for a while and the sales team avoids your team like the plague, you could be the one to mitigate the issues at hand. I give a couple of tips in this episode.
By Khadijah PlummerMore often that not, the relationship between sales and marketing is...rocky. However, they need to rely on each other for success. If you're a new marketer at an org, it's important to put yourself out there and chat with folks on the sales team. Likewise, if you've been somewhere for a while and the sales team avoids your team like the plague, you could be the one to mitigate the issues at hand. I give a couple of tips in this episode.