It finally happened. OpenAI announced ads are coming to ChatGPT in February at $60 CPMs with under-$1M spending commitments. The entire advertising industry is about to change overnight.

Hosts Shiv Gupta and Myles Younger sit down with Patrick O'Shea and Kevin O'Malley, co-founders of AdDaptive Intelligence, to break down what this means for marketers. Patrick and Kevin have been business partners for 20 years, deep in B2B marketing automation since the programmatic days, and they're here to cut through the noise.

They discuss why this isn't just search ads 2.0, OpenAI's 4% commerce fee (while Google and Microsoft charge nothing), Google's "we'll never do ads in Gemini" response, and why B2B marketers are uniquely positioned for this shift. Plus, the new cottage industry of AI ad services about to explode, and why the best advice is simple: start testing now.

Every other LLM will rush to launch ads. Budgets are being carved out. The AI ad ecosystem is emerging overnight. Let's dig into it.