In an ultra-competitive professional world, your personal brand matters more than ever—and there are more platforms than ever to build that brand upon.

Getting there means creating the right type of content, whether you're leading a discussion on Clubhouse, grabbing attention on TikTok, or writing blog posts on Medium.

In this episode, we speak to Charles Peralo, serial entrepreneur and TikTok content creator extraordinaire who evaluates the personal brands of those he hires, while building his own. You'll learn how to start your own personal brand, the best platform to do it, and how to apply it to your career.