In this day and age, it's very easy to get caught up in the hype of anticipation. Whether it's an upcoming movie or video game or other pop culture icon, or even if it's something in your own personal life, hype plays a big role in creating momentum and excitement. But there is a dark side to hype. Building hype could lead to creating unrealistic expectations. And when you experience something with expectations you cannot possibly achieve, what was it all for? In today's episode, we look at hype, both anticipatory and reactive, and how that could impact our emotions when it finally happens.