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Ep 10: Influencer Power Play: 5 Golden Rules of Influencer Marketing from Stack Influence's CMO, William Gasner
Subscribe to our newsletter, here.
Dive into the 10th episode of eComm Simplified, where we chat with William Gasner, CMO and Co-founder of Stack Influence. William demystifies influencer marketing, weighing in on the micro vs. macro influencers debate, and sharing how to balance creative control while preserving authenticity.
This power-packed episode is all you need to level up your influencer marketing game. Listen now for your dose of actionable insights. Don't miss out. 🎧
01:40 Journey to Stack Influence
05:57 Key factors to consider when selecting influencers for a campaign
09:21 Building long-term relationships with influencers.
10:40 Dealing with risks in giving creative control to influencers.
12:00 The magic of perfect creative briefing – how to keep your influencers on track without curbing their creativity.
13:00 Micro over macro – why smaller can indeed be better when selecting influencers for your brand
Wanna know more about ScaleUP Newsletter?
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By Simplifying eCommerce with Conversations that MatterSubscribe to our newsletter, here.
Dive into the 10th episode of eComm Simplified, where we chat with William Gasner, CMO and Co-founder of Stack Influence. William demystifies influencer marketing, weighing in on the micro vs. macro influencers debate, and sharing how to balance creative control while preserving authenticity.
This power-packed episode is all you need to level up your influencer marketing game. Listen now for your dose of actionable insights. Don't miss out. 🎧
01:40 Journey to Stack Influence
05:57 Key factors to consider when selecting influencers for a campaign
09:21 Building long-term relationships with influencers.
10:40 Dealing with risks in giving creative control to influencers.
12:00 The magic of perfect creative briefing – how to keep your influencers on track without curbing their creativity.
13:00 Micro over macro – why smaller can indeed be better when selecting influencers for your brand
Wanna know more about ScaleUP Newsletter?
Youtube