In this episode I talk to Founder of Good Days activewear Libby Perry about how she navigated launching a sustainable and affordable activewear label during the height of COVID. Libby launched Good Days with a goal to make a high quality, comfortable activewear more accessible, “with the sustainability, almost being the ‘added bonus’”.

We talk about everything from creating ‘tech-packs’, finding a healthy way to move, setting an accessible price point for her activewear to how she balances living a sustainable lifestyle with building a sustainable brand. Here is a summary of our discussion:

- What inspired her to launch Good Days

- The lengthy and exciting process of launching a fashion label – from ideation to product launch

- How a to embody sustainability in all forms, from products to lifestyle

- Finding a type of movement that benefits mind and body

- Conscious consumption & the gap in the market for sustainable ‘basics’

- Setting an accessible price point

- Being transparent & honest about sustainability

Follow @gooddays.activewear or check out their amazing pieces on https://gooddaysactivewear.com/

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