Now We Build

Ep 10 - Mark Ryan on leading product at Shopify, the importance of getting your product message right, and how to align design and engineering teams.


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Mark Ryan, co-founder of Pavlov, shares insights on being a founder and the importance of curiosity in product development. He discusses his experiences at Intercom and Shopify, highlighting the emphasis on customer-centricity and the power of direct communication with customers. Mark also emphasizes the value of aligning the team around a common goal and the challenges of product messaging. He concludes by offering his contact information and willingness to help others.


Keywords


founder, curiosity, product development, customer-centricity, communication, Intercom, Shopify, alignment, product messaging


Takeaways


  • Being a founder requires curiosity and a passion for building things.
  • Environments and experiences shape entrepreneurial tendencies.
  • Intercom and Shopify prioritize direct communication with customers and a customer-centric approach.
  • Product messaging should be personal, respectful, and focused on helping customers.
  • Aligning the team around a common goal is crucial for success.
  • Building a product that solves a real problem is the foundation for success.
  • Curiosity and empathy are essential qualities for product people.
  • Data and customer conversations should inform product decisions.
  • Product strategy should guide the direction of the company.
  • Hiring people with diverse perspectives and experiences is valuable for problem-solving.
  • Effective product messaging requires simplicity and a focus on value.
  • Helping customers achieve value is key to product success.
  • Collaboration and support from others are essential for personal and professional growth.


Titles


  • The Guiding Role of Product Strategy
  • Aligning the Team Around a Common Goal


Sound Bites


"I knew nothing back then. I didn't know what I was doing."

"Environments that you grew up in has a lot to do with this."

"Product market fit is a moving target."


Chapters


00:00 The Journey of a Founder

03:05 The Importance of Direct Communication with Customers

06:34 Aligning the Team Around a Common Goal

11:44 Product Messaging: Personal, Respectful, and Helpful

14:19 Building a Product that Solves Real Problems

17:08 The Role of Curiosity and Empathy in Product Development

23:05 Data and Customer Conversations in Product Decision-Making

25:08 The Guiding Role of Product Strategy

28:18 The Value of Diverse Perspectives in Problem-Solving

33:47 Driving Customer Success and Achieving Value

37:35 The Power of Collaboration and Support in Growth



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Now We BuildBy Sam Marchant