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The norm, almost to a point of being a stereotype, is that the Indian business ethos is to keep it in the family. So what happens when you come back from a decade abroad and the factory floor doesn't appeal to you? Especially when the alternative is building your tech business from scratch in the post-dot-com bubble burst and the 2008 financial crash? You go back to basics and remember what it was like selling "Kiondos" (traditional African baskets) in London...
Sun El Musician - Ntaba Ezikunde (feat. Simmy)
The norm, almost to a point of being a stereotype, is that the Indian business ethos is to keep it in the family. So what happens when you come back from a decade abroad and the factory floor doesn't appeal to you? Especially when the alternative is building your tech business from scratch in the post-dot-com bubble burst and the 2008 financial crash? You go back to basics and remember what it was like selling "Kiondos" (traditional African baskets) in London...
Sun El Musician - Ntaba Ezikunde (feat. Simmy)