In this episode, Tyler Gadwah, the Salon Facing Director for Evolve Salon System, discusses the importance of retail in the salon industry. He addresses the misinformation and misguided advice that salons have been receiving, emphasizing that retail is a crucial part of a salon's profitability and client loyalty. Tyler highlights the need for salons to have a budget and be strategic in their retail purchases, as well as the importance of consultation and active listening to understand clients' needs. He also emphasizes the role of salons as influencers in the industry and the opportunity to provide personalized solutions for clients.

Takeaways
-Retail is a crucial part of a salon's profitability and client loyalty.
-Salons should have a budget and be strategic in their retail purchases.
-Consultation and active listening are key to understanding clients' needs and providing personalized solutions.
-Salons have the opportunity to be influencers in the industry and provide valuable expertise to clients.

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