People don't buy what you do they buy why you do it. 

To create a following, and not just followers, we need to be objective and subjective. We must know the difference and most importantly when to use them. 

In order to get anyone to listen to us we have to be transparent, honest, believable. 

The internet and social media is here to help us, bring us together, allow us to connect with almost anyone in the entire world. The line between use and abuse is always fine, but the line between honesty and bullshit is as clear as black and white. 

Social media isn't meant to be a place to escape from reality, it's suppose to be an extension of reality. It's there as a way to connect and inspire, not as a place to troll and hide behind screens saying things you wouldn't say in real life. 

Be real and raw. Be yourself. 

Love you all, 

Benji. 

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