Sal Patalano is back to join Steven in the Chit-Chat Room (patent pending) and besides Sal’s time at the legendary discotheque Studio 54 and his work with the late Steve Jobs, he’s here with a serious message about the strategic importance of learning how to merge sales and marketing operations.  Sal believes that this integration of resources is not a trend and it’s not going away any time soon.

 

To put it bluntly, “Companies with strong sales and marketing alignment will achieve 20% annual revenue growth, while those without this type of alignment will see revenues decline by 4%,” says Sal.