Summary

In this enlightening episode, Elaine and Keira Crooms discuss the complexities of tech stacks and the impact they have on expressing influence online. They focus on the benefits of consolidating tech tools, specifically highlighting the all-in-one capabilities of Kajabi. Keira shares valuable insights on how business owners can maximize their content and streamline their operations using Kajabi, from hosting websites to creating courses and building communities. This episode is a must-listen for anyone looking to optimize their tech setup and enhance their digital presence.

Guests

• Keira Crooms: A seasoned expert in technology solutions, Keira specializes in helping business owners streamline their processes through effective tech stack management with platforms like Kajabi.

Topics discussed

• Importance of evaluating your tech stack

• Overview of Kajabi’s features

• Content creation and distribution strategies

• Role of social media and other platforms in content marketing

• Value of email marketing and building a mailing list

• Benefits of customizing user experience with landing pages

Key takeaways

• Tech Consolidation: Review and consolidate your tech tools to optimize cost and efficiency.

• Kajabi’s Potential: Kajabi offers a comprehensive suite of tools including website hosting, course creation, and email marketing.

• Content Strategy: Align your content with sales goals to drive conversions.

• Essential Automations: Utilize automations to enhance customer experience and streamline operations.

• Website Customization: Use unlimited landing pages to tailor user experience and increase engagement.

Notable quotes

•  “Tech stacks might not sound sexy, but they are essential for influence.” - Elaine

• “If they don’t know it, they can’t buy it.” - Keira Crooms

• “The world needs more of you.” - Elaine

Entities mentioned

• Kajabi

• National Business Development Association

• Squarespace

• Mighty Network

•  Circle

Keywords

Tech stack, Kajabi, content strategy, course creation, email marketing, landing pages, automation, digital presence, business owners

The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!

Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.

And Connect with Elaine on LinkedIn!