Off The Shelf: All Things CPG

Ep. 10: The CPG Reset: How Retention, Retail, and Algorithms Are Shaping 2026


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In the last episode of 2025, Lucas and Nate discuss the evolving landscape of consumer packaged goods (CPG) as they reflect on the year and share insights on trends expected to shape 2026. They explore the importance of customer retention strategies beyond subscriptions, the critical role of a strong website, the rise of private label brands, and the impact of algorithms on consumer choices. The conversation emphasizes the need for brands to adapt to an omnichannel world and to focus on delivering quality products that resonate with consumers' evolving preferences.

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Off The Shelf: All Things CPGBy Lucas Ballasy & Nate Rosen