Fan clubs were a large part of the "customized fan experience" of the 70's - 90's. KISS had their army, PEARL JAM the ten club. U2 has maintained a fan club since 1982, starting out with the old U2 magazine, rebooting with Propaganda in 1986 and is now online. We have entered the subscription economy — and the sector is growing fast. Revenue among subscription businesses grew roughly 5x faster than the retail sector from January 2012 through June 2019 and with the pandemic that has only accelerated.

If not before, now is the time to look at building a subscription model for your business online that offers resilient revenue and profit growth.