Accomplished CEO, advisor, consultant, investor, technology early adopter, and overall brilliant guy Bryan O'Rourke joins us to talk about the future of the fitness business, and the role technology will play to create new and better business models including, [8:00] the keys to the new user experience for gym members, [18:30] new and innovative business models that will change the fitness game, [21:00] A.I. in the future fitness business and how the personal trainer role will evolve, [25:00] what new business models may be unlocked by new tech-enabled and A.I. supported fitness solutions in gyms, [30:00] and who's lobbying on behalf of the fitness industry to ensure it isn't marginalized by regulatory pushes from pharma, the AMA and others.

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