Episode Recap

In this episode, Rachel speaks with Becky DeGrossa, founder of CounselingWise, about the evolving landscape of mental health marketing. Becky shares her insights on how private practice therapists can leverage local marketing and AI to thrive, even in a market crowded with venture-backed platforms. She discusses practical strategies for mapping the client search journey, creating visibility online, and building sustainable practices that attract the right clients.

Episode Highlights

• Becky's unique blend of tech, psychology, and marketing experience

• Local clinicians' advantage over large therapy platforms

• Combining local marketing with AI as a competitive equalizer

• Key strategies for Search Everywhere Optimization

• Common mistakes therapists make in local search ranking

• Becky's top advice: do the work to create lasting visibility

Articles & Resources

• Is This the End of the Private Practice Therapist? – Mental Health Match

• The Marketing Formula That's Fueling Small Business Success – Entrepreneur

Connect with Becky DeGrossa

Website: counselingwise.com | skool.com/private-practice-builders LinkedIn: Becky DeGrossa

Connect with Us

Website: https://www.traumaspecialiststraining.com/mental-health-evolution-podcast Instagram: @thementalhealthevolution LinkedIn: www.linkedin.com/showcase/the-mental-health-evolution/ Facebook: /TheMentalHealthEvolution

Music by Zach Harrison