What do you think of having a “smarketing” department? It’s one team, essentially, with two interior sets: marketing and inside sales. In this episode of The Marketer’s Journey, I interview  Edwin Abl, CMO at Modulr, about heading up the smarketing department. What we talked about:

• The entrepreneurial mindset inspires marketing leadership in so many ways
• Where should SDRs sit, marketing or sales? (Marketing, actually)
• Why you should put your laptop and phone in the cupboard after 7:30 PM

 Check out this resource we mentioned during the podcast:

• Edwin’s site: www.edwinabl.com

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.